Our Product Line Coaching offers a strategic and comprehensive partnership approach to help you take your product from a concept through the entire product life cycle. We will assist you in each step by managing key partnerships for success.
With a product concept in mind, we can work through outsourcing or in-house services to create engineering drawings to support the manufacturing process step. This ensures repeatability and sound quality.
Prototypes: We manage the prototype stage that represents your product and prepares it for production and investors, ensuring the right vendor relationships and resources are created and managed.
Production: We oversee the transition from prototype to full-scale production, helping you determine make-verse-buy, in-house capital equipment, work cell design, procurement sources, packaging needs and choosing the right manufacturing partners to bring your product to life.
We provide management for thorough product documentation including manuals, schematics, and technical specifications, ensuring your product is well-documented for consumers and manufacturers. We can also create standard operating procedures for work instructions to ensure repeatability of quality.
We manage a clear strategy for sales and marketing that aligns with your business goals and brand image. We will manage marketing service providers to ensure strategic marketing campaigns are driven towards your key demographic and target audience.
We develop a range of custom-branded merchandise and swag items that complement your brand and enhance your marketing presence. We help create unique, high-quality products that can be sold, used in giveaways, as gifts, all while reinforcing your brand’s image and increasing customer engagement.
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